#12 Becky Tomac: How to Build a Memorable Brand

August 27, 2018

Becky Tomac is the founder and creator of Oh Geez! Design, a one-woman graphic design studio located in the Black Hills of South Dakota. Becky grew up on a farm and ranch in South Dakota with three creative sisters and has always had a love for making and creating.

With a background in graphic design, Becky opened her Oh Geez! Design Etsy Shop in 2007 where she offered her “I love pickles” greeting cards. A few years later, Becky’s “I love cheese” and “I love bacon” designs were featured on Taste of Home and Food Network magazines that is when her business really started to take off.

Becky sells her items on Etsy and sells wholesale to local shops in South Dakota and across the country. Her passion for small business, shopping locally, creativity, and building a genuine brand is evident in our conversation, and I can’t wait for you to hear all she has to say!

Listen to the full episode here!


In this episode, you’ll hear things like:

  • How to overcome the fear of selling (how to be more comfortable being uncomfortable)
  • How to build a genuine brand that speaks to your ideal audience
  • How to creatively combine your passions with what your clients will buy
  • Becky’s processes for coming up with her unique and original products
  • How you can partner with the local community to serve them and grow your business


Favorite Quotes from Becky:

  • “What isn’t here that I could put the local or Oh Geez! spin on and offer that product?”
  • “Don’t force it. Be who you are, and it will just click.”
  • “Creating something I’m passionate about and something my clients would want requires a lot of creative thought.”


A few questions I ask Becky: 

  1. How did you come up with the name “Oh Geez! Design” for your business?
  2. Where do you see Oh Geez! going moving forward?
  3. How do you think of your ideal customer?



For more on Becky Tomac:


If you’re a fan of Becky and love what she’s creating in this world, would you share this episode on social media? 

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