Lane Shull is the mother of four, owner of Willow General Store, creator of Vision Piedmont, and a true visionary for her town of Piedmont, South Dakota. Lane’s vision for Willow General Store was born from a block of old, dusty buildings, and from that, she has thoughtfully planned and beautifully curated a place of connection and community.
Lane’s mantra of “simplicity” has guided the direction of her career, the way in which she curates her store, how she connects with her historic community, and how she lives her daily life. She’s intentional about finding joy in her path and having peace with watching it unfold. “The day itself can be hurtful and defeating, but overall it better be filling your bucket and feeding your soul.”
This conversation with Lane will help you breathe easier as her outlook on life reminds us all to get back to our roots and think about what’s really important. I can’t wait for you hear from Lane; listen to the episode below!
In this episode, you’ll hear things like:
Favorite Quotes from Lane:
A few questions I ask Lane:
For more on Lane Shull:
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