#15 Kari Doyle: How This Mom Turned a Peanut Allergy into a Full-Time Gig

October 8, 2018

When Kari Doyle learned that her daughter had a peanut allergy at 13-months old, she went on a hunt to find a peanut butter substitute. She and her family tried out other companies but didn’t find one they loved until they started making their own. Kari is a self-proclaimed fitness junkie and was doing Whole30 at the time, and started selling nut butter to her friends. Before long, Kari had 75 loyal customers out of her house and knew she could really do this thing and turn it into a full-time gig. Kari quit her job as a medical technologist and started She’s Nuts!, a company dedicated to selling nut butter with minimal ingredients and low-to-no sugar.

It all started with the Cinnamon Almond Pecan, the “original gangster”, and now Kari offers 7 different nut butter flavors, along with products on her online store. This episode will inspire you and make you hungry for apples and nut butter! Grab your earbuds, and be ready to put an order in for your new favorite nut butter.


In this episode, you’ll hear things like:

  • How Kari’s homemade nut butter recipe became a full-time business
  • How Kari partners with local businesses in the Black Hills of South Dakota and across the Midwest
  • How She’s Nuts! went viral
  • The biggest business challenges Kari faces as her business continues to grow


Favorite Quotes from Kari:

  • “It’s really important to stick close to your why.”
  • “Apples and nut butter are the reason why it came into existence.”
  • “Will this help fill me up, or will this drain me?”
  • “Give as much of your product away as possible.”


A few questions I ask Kari:

  1. What are you excited about?
  2. What is the most challenging part of this new entrepreneurial venture?
  3. What advice would you give another small business owner given what you’ve gone through in the last three years?
  4. What is something you’ve had to learn the hard way?



For more on Kari Doyle and She’s Nuts:


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