#22 Alana Snyder: How to Listen to Your Audience

January 21, 2019

At age 23, Alana Snyder started 605 Magazine with her husband, John, after seeing a need for content for young adults to connect in South Dakota. Ten years later, the publication has become a place for people to read about life, entertainment, fashion, food & beverage, and those who are making a difference in their communities. Alana also saw a need to share wedding vendors in the Midwest, so she created Dainty Obsessions, a bi-annual Midwest publication featured in stores like Barnes & Noble.

Alana has a gift for listening to what her readers want and creating content they want to see. She takes risks, studies trends, and starts new projects when she sees a need for them. She considers every year a chance to start fresh and is excited about what 2019 holds.

In this episode, Alana shares how she’s learned to deal with others’ critiques, some of this year’s new trends, how she creates a fun culture in her business, and how she juggles the magazines and her own podcast, the 605 Show. Alana has a love for people and for seeking out new adventures. “What is saving my life right now are probably all the people that I meet on a daily basis because it just reminds me why I do what I do.” Listen to our conversation below!



In this episode, you’ll hear things like:

  • How to eloquently deal with others’ critiques and criticisms
  • How to identify new trends
  • How to listen to your audience
  • How to create a fun culture in your business


Favorite quotes from Alana:

  • “The readers have guided me, whether I’ve realized it or not, what content they want.”
  • “The best part about my job is meeting the people, and all the different stories we have.”
  • “When you get in a good vibe, then it’s fun.”
  • “When I eat dinner at Skogen Kitchen, it’s like I’m so rich in my head.”
  • “You just can’t let mistakes get to you.”
  • “What is saving my life right now are probably all the people I meet on a daily basis because it just reminds me why I do what I do.”


A few questions I ask Alana:

  • How have you learned to deal with the criticism from others when starting something new?
  • How has the creation of the magazine evolved over time?
  • Once you started traveling, what people/places/events stand out to you the most?
  • Can you pinpoint your favorite breakfast place in South Dakota?
  • What’s one lesson you’ve had to learn over and over again throughout this process?
  • What are you excited about for 2019?



For more on Alana:


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